Chia Seeds were consumed long ago by Aztec warriors during hunting trips, and the Indians of the Southwest would eat only chia seed mixed with water as they ran from the Colorado River to the Pacific Ocean to trade products. They were also a staple of the Mayan diet until the Spanish conquered South America and declared them to be a sacreligious substance, as Chia was offered to the Aztec gods in ceremony.
The nutty flavored chia seed is greater than flax in Omega fatty acids, and more nutritious as well. They are easier to eat, not requiring any grinding or soaking. You can just throw some in your mouth and eat, or sprinkle on a salad, veggy burger, or put in yogurt. They can replace flax seeds in most recipes.
Chia pets? --yes, chia seeds are even good for animals too. Sprinkle some on their food and they will enjoy the same health benefits we do.